Panasonic powers up with WAX Interactive

A strategic partnership

Panasonic Energy Europe, Panasonic’s battery division, that manages the European marketing activities from its Belgian offices, teamed up with WAX Interactive for the development of its social media strategy and for the management of the European Facebook pages of Panasonic Batteries and eneloop. With this strategic partnership, Panasonic Batteries wishes to extend its online presence and reinforce its market position.

After a strategic analysis of the current way of working, a competitive benchmark and an audience groups analysis, the social media strategy will be developed.

WAX Interactive could convince Panasonie Energy Europe with its expertise in social media. On a daily basis, the team of Community Managers interacts with over 1.500.000 consumers for brands such as Tissot, Jameson, Beefeater, G.H. Mumm, Jacob’s Creek, Bosch, Colgate, I Love Cheese e.o.

Keep an eye on the Panasonic Batteries Europe and eneloop Europe Facebook pages. With the launch of ‘Angry Birds The Movie’ and the Panasonic partnership, there are still some surprises to come.