Oliver Sweeney steps forward with SQLI in next phase of ecommerce digitalisation

Oliver Sweeney, a London based premium luxury fashion brand, has a clear view of the road ahead in terms of its growth through digitalisation.

As the brand grows from strength to strength in its local markets, opportunity to further expand internationally through digital channels is key. Whilst Oliver Sweeney has an international presence today, building a compelling global brand experience and improving the customer experience is paramount to their growth. Equally, bringing in operational efficiencies will help the business become more agile.   

As one of the early investors in the Magento ecommerce platform, Oliver Sweeney has turned to SQLI, a digital services company and long standing Magento partner. The focus is to help Oliver Sweeney realise their digital ambitions by developing a compelling customer experience during the shopping process; a unique experience that aims to connect customers across all stages of the customer journey. 

SQLI UK is proud to announce the partnership with Oliver Sweeney for the next stage of their digitalisation strategy and is mindful that it’s a brand that represents one of Magento’s flagship Magento 2 clients. Our partnership will focus on the areas of the redesign, user experience on an international level and operations support. Oliver Sweeney have put their trust in SQLI and it is our task to work hand-in-hand to deliver on their digital objectives.” says Kevin Ludford CEO, SQLI UK.  

SQLI UK has been chosen by Oliver Sweeney for their expertise and experience in Magento solutions as an official partner in the UK. They will leverage both their UK services team, as well as their Magento Centre of Excellence Service Centre based in Cape Town, South Africa.  

“We are excited about working closely with the team at SQLI to bring the brand to life online in ways we haven’t before, providing our customers with a great experience and giving our website a real step up.” says Robert Kinchin, Ecommerce Director, Oliver Sweeney. 

“Everyone is aware how difficult high street trading is at the moment and we are looking forward to continuing to lead the way as we transform our digital experience in partnership with SQLI.” says Chris Webster, Managing Director, Oliver Sweeney.