JouéClub: another award for its unified commerce strategy

The transformation overseen by SQLI in collaboration with Proximis has won the 2019 LSA cross-channel award

On 22 May 2019, JouéClub, alongside SQLI and Proximis, won the 2019 Cross-Channel Award from LSA Magazine in the “omnichannel strategy” category. Its unified commerce strategy, launched in 2018, stands out again, after having taken home the Digital Transformation Award in the e-commerce category of another prize.

A leading award

LSA, the prominent retail magazine, organised the 5th edition of the unmissable event celebrating the year’s best cross-channel projects and systems. The jury, featuring nine important figures in the world of retail, elected JouéClub’s transformation to unified commerce as the best path-to-purchase simplification programme, harnessing all contact and sales channels.

This trophy recognises more than 6 months of work in close conjunction with JouéClub’s teams, during which SQLI implemented the path-to-purchase transformation strategy, by designing a unique e-commerce platform (rather than more than 200 sites beforehand) based on the Proximis solution.

The results of a winning switch to an omnichannel solution.

Three challenges were taken up via this large-scale project:

  • Creating a smooth omnichannel experience
  • Guaranteeing comprehensive data centralisation and management
  • Updating real-time stock and prices for 300 stores

 After strengthening web2store and store2web synergies with more than 50,000 products available on the web and by mobile, JouéClub now attracts and converts both in store and online, via the freshly-seamless experience. This innovative approach is starting to bear fruit and the leading game and toy retailer has seen:

  • Strong growth in web sales
  • Increased average value per cart and number of orders
  • Improved conversion rate

 Stéphanie Pialat, Director of SQLI Western France Region, says: “We are very proud that this project, which is the result of 6 months of close work with JouéClub’s teams and management, has been recognised by LSA. Firstly, we helped to develop JouéClub’s digital strategy, including a three-year vision of the major milestones, before jointly identifying the best solution to implement for the unified commerce project. Promixis quickly established itself as the obvious choice, due to its ability to bring together web and stores by proposing a hassle-free end-to-end commerce experience. The results in terms of traffic and conversion rate on both the web and in store today underline the success of this project with consumers.”