Further online growth of the #1 food service in the Netherlands

New food service platform seamlessly combines content and commerce

Sligro Food Group, which has food service companies in the Netherlands and Belgium, launched a new food service platform in October 2020. Digital agency Osudio, part of the SQLI Group, worked with its partners Amplexor and Sentia to create the platform that will enable Sligro Food Group to fulfil its current and future online ambitions.

By developing this platform, Sligro Food Group aims to become a next-generation food service wholesaler with seamlessly integrated content and commerce. The integration of the website and store makes the platform faster and easier to use. In 2019, the number one food service player in the Netherlands selected digital agency Osudio as its long-term strategic business partner.

"Today's customers want to find inspiration online and then order immediately for the next day. This platform combines offline self-service and e-commerce in a single, integrated customer experience." - Dirk van Iperen, Director of Delivery at Sligro Food Group 

Realisation of online ambitions


Osudio, Amplexor, and Sentia replaced the existing e-commerce solution with a combination of SAP Commerce Cloud and Adobe AEM. They focused on creating an environment that offers the best possible service to the hospitality industry, regardless of customer demand or the moment of use.

Sligro serves a wide range of customer groups with different needs. The aim is to create a frictionless online experience that is rich in content, so that users can do their work quickly and efficiently," Osudio's Managing Director Roy Machielsen adds. The platform offers a wide range of personalisation options and is also flexible and scalable: “The architecture is self-healing and self-scaling. Its performance is therefore always fast and reliable.”

Jorn van de Ven, Manager IT Digital at Sligro Food Group: “Osudio, Amplexor and Sentia have lived up to high expectations. Everyone involved has successfully completed this huge task with craftsmanship and good collaboration.”

The project took place against a backdrop of transformation: the head office was being renovated, the organisation received a new, process-oriented structure and is migrating to a new ERP system. The creation of the customer portal is the very first component of the new infrastructure to go live.