Centre Léon Bérard: using design to help combat cancer
SQLI has redesigned the web platform to give a human focus to user interaction
The Centre Léon Bérard is a hospital and cancer research centre located in Lyon. SQLI was entrusted with the task of bringing its web platform into line with its public and brand identity, and facilitating access to information for its different target audiences. The digital experience agency adopted an empathetic approach to get as close as possible to the lives of patients and their families, healthcare professionals and donors.
The web, crucial to hospital activity
Web platforms have become an important point of contact between healthcare establishments and patients, families, the medical community and donors. The Centre Léon Bérard treats over 34,000 patients each year, and was looking for a redesigned platform that would:
Be in step with changing contact methods used by the public (increasingly via the internet and less by phone)
Support and guide patients and families beforehand and during the entire treatment pathway
Reinforce its national reputation and develop its international reputation
Convey its excellence and innovation in patient care
With the additional aim of expressing its DNA through an innovative visual identity, and keen to work with a partner from Lyon’s local economy, the hospital approached SQLI because of its multidisciplinary characteristics, combining expertise in technology, web marketing and artistic creation.
A customised experience
The agency’s design team took the initiative of spending several immersive half-days following the patient pathway in the hospital, then drew on the experience to redesign the website.
“The patient pathway and the field of oncology are highly complex. The team showed a genuine interest in really understanding us, and were quick to get to grips with the workings of the hospital, research and patient care,” explains Justine Doz, the Centre Léon Bérard’s Digital Project Manager.
What information should be included? How should it be presented? For which target? To provide relevant, customised content to each target group, the website now has a?natural language form?based on 3 standard profiles: patient or relative, healthcare professional, and researcher or donor. By filling in input fields embedded in sentences written in natural language, users are provided with content in line with their requirements.
A landing page for donations, a strategic aspect of cancer research, has also been developed.
As a differentiating factor, the choice of visuals was intended to be informative while creating a sense of closeness and avoiding the use of anxiety-inducing images. The universal symbol of the heart is the central theme of the illustrations?which users come across as they explore the dedicated content.
With SQLI’s know-how, Centre Léon Bérard broadens its reach
For this complete overhaul, SQLI’s key expertise was brought into play: UX and UI Design
Analytics and SEO optimisation
Front and back office website development using Drupal CMS
Drupal was chosen for its data security (medical data is sensitive) and large global community of users, which means it offers a wide variety of modules to optimise future developments to the site. Launched in mid-September, the new web platform is already showing very good performance:
83% increase in the number of unique visitors
63% increase in the number of unique visitors from search engines
16% rise in the number of online donations
The launch of the English-language version is coming soon.
Highly satisfied with the project’s success, the Centre Léon Bérard has awarded the maintenance contract to SQLI, with whom it hopes to pursue a long-term relationship.
“The SQLI team’s responsiveness is suited to the rapidly changing needs of the hospital’s stakeholders. The website may have already gone live, but it is still a work in progress, which takes our ongoing requirements into account. SQLI is a partner in whom we place our trust for the future of the website,” says Justine Doz.