Banque Populaire promotes contactless payment with WAX Interactive

At the beginning of 2016, the figures confirm it: contactless bank card transactions are taking off. Proof of this is that GIE Cartes Bancaires (CB bank card group) recorded more than 1 million contactless payments in December 2015.

Nevertheless, one of the biggest challenges for banks is to reassure and convince their customers to adopt this payment method.

Banque Populaire therefore wanted to promote this payment method - now integrated into bank cards - to remove the barriers to adopting it and encourage use of this new payment 'trend' by its customers.

Wax Interactive's Loyalty experts have set up an advergames initiative called Défis du Sans Contact (Contactless Challenges) to showcase the advantages and qualities of this payment method. Through fun challenges, Banque Populaire's customers will be able to discover that this payment method is quick, easy, secure and light! You can take up the challenges here: www.lesdefisdusanscontact.com

The initiative is promoted by all the Banques Populaires and the customers who take part in the four challenges can hope to be selected to win connected objects.