The World’s Most Dangerous Meeting is an event that, for the 10th time, gathers people from all parts of e-commerce and all over the world for a full day of lectures, keynote speakers, exhibitions, mingle and fun surprises.

Be there, or be square! ⬛

Once again we’re taking over Liseberg, the largest amusement park in the Nordics, and inviting all of you to join us in talks, discussions, in the rollercoasters, at the bar and on the dance floor as we celebrate our 10th and most exciting VFM to date.

Book your ticket

So keep your calendar clear and circle in the 24th of May, and party with us!
👉  Secure your ticket now!

10th year anniversary

Every year could be the last, but what the f**k, we made it all the way to the 10-year anniversary. A decade of e-commerce, party, world-class keynote speakers, celebrities of all kinds, wonderful partnerships, thrilling rides, action-packed entertainment, and beautiful visitors. The first year, our idea was to create an imaginary world, full of love and innovation, with a touch of rock'n'roll, where everyone was welcome to come as they are – in a suit, pajamas, or dressed up as a happy tiger ¯\_(ツ)_/¯. All we wanted was for people to come here and create memories (some took it even further and got married <3).

Yes, the story of VFM could cover an entire book, and in May 2022—together with you—we’ll write our most exciting chapter yet. Join us again and re-live your favorite moments or join us for the first time and lose your VFM virginity! This will be the talk of the town for the next decade, we guarantee it. See you on the 24th of May 2022!

What the fuck!?

We’ve all thought it or even said it out loud. Most often when things don’t go the way we plan them. During VFM22, we want to celebrate the unexpected—good and bad. We want to have a day where we share moments our projects did a 180°, completely failed, or skyrocketed to success. We all have them—which is yours?

Want to rock with us?

VFM wouldn't be possible without our awesome partners. They provide the great variety we want at our event and help makes it the most fun event of the year. Interested in being part of this exclusive club? Get in contact with Kajsa Sandberg if you want to see your logo among the other great partners below, and she can tell you all about what possibilites there are to join them!