World First – Swimshop Launched on 1.14.1
With a name like SwimShop, it’s rather obvious that the UK based retailer’s passion is swimming.
Established in 1980 and headed by an Olympic finalist, they’re Europe’s premier swim specialist, carrying over 5,000 different products from the world’s leading swim brands including Speedo, Nike, Adidas, and Kiefer. The challenges for their web business included scaling their site to support their business growth, coordinating multiple international sites, managing a B2B wholesale business, and managing a loyalty program. SwimShop also wanted robust merchandising features to streamline the buying process for consumers. Read more…