Optimizely

Optimizely – Where content meets commerce and optimization

Optimizely (formerly EPiServer) is a leading digital experience platform designed to help businesses create, manage, and continuously improve their digital presence. With powerful tools for content management, e-commerce, personalization, and experimentation, Optimizely allows brands to deliver relevant, high-performing experiences across every channel.

The platform’s modular architecture brings together CMS and Commerce in a single environment, making it easy to build tailored solutions that scale. Teams can launch campaigns faster, optimize user journeys through built-in A/B testing, and manage global content with ease – all from a central, intuitive interface. Whether you’re aiming to increase conversion rates, streamline operations, or expand into new markets, Optimizely gives you the flexibility and control to do it smarter.

Why Optimizely?

🧩 Modular and flexible – Combine CMS, Commerce, and experimentation in one platform.

📈 Continuous optimization – A/B testing and experimentation built right in.

🖱️ Editor-friendly UI – Intuitive tools that simplify publishing and localization.

🔗 Strong integrations – Connect easily to ERP, PIM, DAM, and other systems.

🌍 Scales with you – Manage content and commerce across markets with ease.

💡 Always evolving – Frequent updates and a strong product roadmap.

Why SQLI?

With more than 30 years in digital strategy, development, and delivery – and over 50 Optimizely projects completed – SQLI is a long-term partner for companies that take digital experience seriously. We’ve worked with everything from global B2B platforms to high-converting content hubs, and our team combines deep technical knowledge with strong business understanding.

We help clients make the most of Optimizely’s capabilities – not just by implementing the tech, but by shaping solutions that drive growth. That means aligning content, commerce, and experimentation with your strategic goals, integrating Optimizely smoothly into your wider ecosystem, and ensuring your teams are set up for long-term success.

✅ Optimizely specialists – 50+ projects delivered across industries and use cases.

🔧 Smart system integration – Seamless fit with ERP, PIM, DAM, and more.

📊 Performance-driven – Focused on results, not just implementation.

🤝 Easy to work with – Pragmatic, clear, and committed to your success.

Let’s Build Something Great Together

Optimizely gives you the tools to create truly exceptional digital experiences. SQLI makes sure you get the most out of them – from day one and long-term.