A new corporate website to strengthen the brand’s identity
Pierre Fabre has entrusted SQLI with the overhaul of its corporate website.
The aim : enhance communication, employer branding and the user relationship, in France and overseas.
Background
Pierre Fabre, an international pharmaceutical and dermo-cosmetics group, has entrusted the overhaul of its corporate website to SQLI, with which it has already completed a number of projects, such as the Laboratoires Klorane, Ducray and Klorane Botanical Foundation websites. Pierre Fabre wanted to bring its website, which was created in 2012, up to date and offer an experience in line with the new uses of its various target audiences.
challenges
There were a number of challenges :
- Make the website a single point of entry into the digital ecosystem of Pierre Fabre and its brands, redirecting users according to their needs
- Build a relationship of trust between the company and its audiences, with a fully user-centric website, an editorial line and a warmer, more transparent tone
- Strengthen the links between the group and its brands (Avène, Klorane, Ducray, etc.)
- Comply with GDPR
- Increase market share
Support
SQLI made a difference thanks to the experience of its Toulouse-based office, in terms of localisation of multilingual websites and Drupal expertise.
Mainly based on this CMS, Pierre Fabre naturally opted for the latest version – Drupal 8 – which is recognised for its robustness and capacity to support website internationalisation. This solution also offers many possibilities in terms of content management and personalised features. It provides a solid and upgradeable basis upon which third-party services and personalised modules can be easily added.
New features
This responsive website now offers new features that are essential to reflecting a modern group:
- An immersive video and a social wall, the central point of news about the group's brands, based on the latest API versions of YouTube, Facebook, Twitter and LinkedIn,
- A Human Resources area, offering the services of a careers website and a candidate experience with total immersion into the world of Pierre Fabre,
- Improved management of multilingual content, with a website that will soon be available in twenty or so languages, based on the locations of the group's subsidiaries,
- A cookie configuration pop-in, in accordance with GDPR, as Pierre Fabre places great importance in making it easy to use for visitors. This new feature is deployed on all of the group's websites.
“We had no doubt that SQLI’s technical abilities would be up to the demands of this major project. We particularly appreciated the support provided by SQLI in explaining technical aspects and solutions proposed, as well as their professionalism in carrying out the project.“