Conceived as a genuine common core across all countries and brands, the new platform is modular enough to be tailored to meet their specific needs.
SQLI suggested the CMS Drupal as the unique platform to allow every country and every brand to customise their site’s graphics but also make management of catalogues using the Drupal Commerce module easier.
This choice also allows native connection of the platform to flows from third-party systems such as the PIM.
The PIM set up is based on the solution inRiver, and provides more effective management of the data produced in the 40 countries where Jøtul operates.
While previously each country managed its product data separately, the PIM solution makes it possible to centralise all data and save a significant amount of time with data processing and publication in the various languages required.
As the web platform’s hosting is organised by geographical zone, and with the continuous deployment and ramping up of sites in mind, the team opted for a Cloud solution: Amazon Web Services.In order to ensure the visibility of the new websites and their compliance with the GDPR, the transformation was accompanied by assistance in the area of SEO and personal data management throughout European markets.
UX Design, the key to a successful user experience
SQLI organised a series of buyer interviews and visited several points of sale on three key markets to boost its understanding of user behaviour and needs.
Following this qualification process, the team recommended adding a store locator and quote request feature but alsoproducing editorial content showcasing storytelling and customer testimonials.
Increased user assistance, i.e. product use articles, was also proposed.