As well as working on the front and back-end development, Redbox were instrumental in art direction and content creation, which provided an exemplary customer experience.
Project discovery took place across May and June 2016, with Redbox upgrading the existing site to Adobe’s Magento 1.9 Community edition. The whole build was completed on time within six months.
The site was fully responsive, with content rich pages about the products. When a customer rolled over a bottle, they were given a description of the wine, for example. A clean and simple user interface allowed customers to easily and pleasantly purchase either single bottles or cases directly from the site.
To improve the customer experience further, Redbox worked on instilling the brand values on to the site: a strong sense of team; personalities that brought the team to life, and inclusivity.
Meanwhile, a CMS plugin and WordPress were added to allow a more intuitive way to combine and create content. Redbox also incorporated Amazon One Click and this was impressively cited by Amazon as “one of the best integrations of Amazon One Click.” Ross commented: “The team created a seamless commerce site that reflected the brand’s overall look and feel perfectly.
“The build also saw the implementation of a better CMS platform built into the site – this was something that really stood out. Redbox made it easy to understand the process behind it and it was easy for us to then build those ourselves after.”