Expectations of the consumers have dramatically changed those last years. It is no longer sufficient to simply offer a range of services to attract new consumers or increase the loyalty of existing customers. Brands need to develop a new approach, which takes into account the human factor.
Customer Experience (CX) is at the heart of companies’ online approach. In the coming years, ArtificialIntelligence will enable them to go even further, by creating a highly personalised navigation experience, from the interface to the content displayed and semantics used.
Through this ebook, our CX consultants reveal the upcoming trends regarding websites: