VOO/ZUNY
Brand awareness through e-Commerce & a brand new PWA platform
Where would we be without our phones and our internet? Zuny is the newest telecom brand launched in Belgium, courtesy of VOO. In order to make a mark in this competitive market, they called upon our integrated SQLI SAP solutions to boost their brand awareness through a solid e-Commerce strategy, complete with a handy branded app.
The Goal
Ready for this digital challenge
The Zuny offer consists of three essential pillars: Internet, mobile and a streaming service. And their target audience? Digital natives looking for a no-fuss solution but still tailored to their (digital) behavior. Subscriptions are therefore handled in a completely digital way: maximized accessibility and control, minimum of fuss. To make their brand tangible and attract their target audience, they required a sound e-Commerce system that matched both its complex Information System, and the unique specifications of the telecom sector.
The solution
Set and Action!
After a full analysis by our dedicated SQLI team we were able to present the following solutions and implementations.
- Development of e-Commerce front-end and system
- Tailormade development complementary to VOO’s Telco accelerator
- Integration of the platform into the Information System
- Integration of TM Forum international standards, specifically related to telecom
- SEO and Analytics specifications, for creating online campaigns and other marketing measures
And as an extra behind-the-scenes, SQLI also designed and developed a PWA – Progressive Web APP – to meet an excellent mobile-first approach. Built in React, this is an extra asset next to the web platform to gather leads and other prospects.
And the result?
A telecom brand with Va-va-VOOm
All this was developed in a very short time: in four short months, VOO was able to go live with their new platforms for their new Zuny brand. And we are happy when our clients are:
“The success of a project is based on trust; the human aspect is paramount because it is about generating value together. SQLI’s relational approach convinced me to choose them to lead the launch of Zuny, as well as their ability to quickly mobilise a team to keep the time-to-market.“