Brand awareness through e-Commerce & a brand new PWA platform
Where would we be without our phones and our internet? Zuny is the newest telecom brand launched in Belgium, courtesy of VOO. In order to make a mark in this competitive market, they called upon our integrated SQLI SAP solutions to boost their brand awareness through a solid e-Commerce strategy, complete with a handy branded app.
Ready for this digital challenge
The Zuny offer consists of three essential pillars: Internet, mobile and a streaming service. And their target audience? Digital natives looking for a no-fuss solution but still tailored to their (digital) behavior. Subscriptions are therefore handled in a completely digital way: maximized accessibility and control, minimum of fuss. To make their brand tangible and attract their target audience, they required a sound e-Commerce system that matched both its complex Information System, and the unique specifications of the telecom sector.
Set and Action!
After a full analysis by our dedicated SQLI team we were able to present the following solutions and implementations.
- Development of e-Commerce front-end and system
- Tailormade development complementary to VOO’s Telco accelerator
- Integration of the platform into the Information System
- Integration of TM Forum international standards, specifically related to telecom
- SEO and Analytics specifications, for creating online campaigns and other marketing measures
And as an extra behind-the-scenes, SQLI also designed and developed a PWA – Progressive Web APP – to meet an excellent mobile-first approach. Built in React, this is an extra asset next to the web platform to gather leads and other prospects.
And the result?
A telecom brand with Va-va-VOOm
All this was developed in a very short time: in four short months, VOO was able to go live with their new platforms for their new Zuny brand. And we are happy when our clients are: