The key e-Commerce trends for 2022

We can definitely detect a number of trends in e-Commerce that are ready to either expand their foothold or make their first mark. In any case, it is evident that the digital transformation will not slow down for anyone, thus staying up to date on all the latest trends is necessary. After all, there's a lot to be gained from riding these waves of innovation.

We'll look at the continuous rise in B2B shopping online, as well as the adoption of e-Commerce automation and virtual assistants, and the focus on better fulfillment procedures that ensure fast shipping. Let's take a closer look at these issues.

No indications of slowing down

Companies will need to constantly expand their offers across borders, shift toward sustainable products, and rely on strong content marketing to be competitive. It should come as no surprise that online sales continue to surpass physical shop development, with the latter focusing more on creating unique experiences. With more and more purchases being done through various mobile devices, the impact of mobile on e-Commerce is growing. Although most large firms have already adopted this thinking, this development firmly underscores the value of a mobile-first approach.

Agility and composability are important

Agility and adaptability have become crucial deciding elements for your e-Commerce success in recent years, particularly as a result of the impact COVID-19 has had on the way we do business. A tendency that, in our opinion, will only accelerate in the years ahead, regardless of the pandemic's long-term implications. Other elements that have a significant impact on e-Commerce also benefit from an emphasis on agility. This encompasses both old and new issues, such as resource availability, data, sustainability, laws, and privacy.

Additionally, due to the time-to-market constraint, composability should also be a pillar of any e-Commerce strategy. As you continue to expand on your services and add features, the last thing you want to worry about is whether or not all your solutions play nice together.

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Standing out from the competition

You must constantly adapt and advance on the dynamic axis of technology, business, and customer experience to truly differentiate your brand and ensure your visibility. It's a difficult undertaking that deserves your full concentration and commitment. In terms of the technical side of this trio, it's critical to have an evolutionary architecture rather than a re-platforming strategy, as the requirement to re-platform every few years can stifle your progress. Building on a flexible and future-proof technology foundation ensures your flexibility and allows you to adjust to any and all developing trends. Streamlining your technology base has the extra benefit of improving your time-to-market.

Even when selling complex products or services, it's critical on a human and commercial level to ensure that doing business with you is a quick and painless experience for your customers. This necessitates an active reassessment of your selection and offering, with relevant updates as needed. Never lose sight of the quality of your customer experience is an important component of your success in this sector. This entails continuing to track and act on your client happiness and usability KPIs. It all boils down to establishing and setting clear customer experience goals, as well as actively altering course to keep them front and center in your sights.

It is critical to obtain expertise from various digital specialists in order to ensure that your firm stands out in a highly competitive e-Commerce market. The Expert Voices document produced by Spryker Systems, which features the opinions of ten digital professionals on the important e-Commerce trends for 2022 and beyond and can be downloaded here, is a wonderful place to start.

to summarize...

Needless to say, there are other e-Commerce trends to be aware of in addition to the ones we discussed in this article. We combined these with the overall patterns we just discussed and compiled the following list:

  • Companies are pushing their services across national borders.
  • Online retailers are growing faster than traditional stores, which are focusing more on creating unique experiences.
  • The number of B2B purchases made online is continuing to rise.
  • Automated e-Commerce.
  • Smarter fulfillment operations to ensure quick delivery.
  • More emphasis on environmentally friendly items.
  • Mobile's impact on e-Commerce is growing, with more and more via mobile.
  • The impact of social media platforms and videos.
  • More effective content marketing.
  • Virtual assistants are a type of virtual helper.


With over 25 years of e-Commerce experience and a long list of delighted B2B and B2C customers behind us, we can help you make the best decisions for your company. Whether you want to improve an existing e-Commerce platform or start from scratch, we can help you along the way and make sure you're prepared for the future.

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