[Ebook] Product Management: Designing a digital product user love
We are living in a time where digital growth matters, and competition is fierce. Therefore, when designing a digital product strategy, it is crucial to adopt the right approach.
This ebook takes a look at how a Product Management approach can deliver value to both your customers and your organization. You'll discover why it's important to have a holistic view and why you'll have to ensure your digital product has a firm place throughout your entire organization. The content is aimed at Digital Directors, Innovation, Business and IT Managers, but people who are interested in digital products in general might appreciate it as well.
The ebook gives a detailed definition of product management, explains what is involved, and examines what is needed in order to ensure your digital product will be embraced and loved by users on a long-term basis.