[Ebook] Product Management : designing a digital product users love

Feb 07 2022

This ebook takes a look at how a Product Management approach can be used when designing a digital product, enabling you to deliver value to both your customers and your organization.

WHAT'S IN THE EBOOK?

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The content is aimed at Digital Directors, Innovation, Business and IT Managers together with people who are interested in digital products in general.

It includes a detailed definition of Product Management, explains what is involved, and examines what is needed in order to ensure your digital product will be embraced and loved by users on a long-term basis.

CHAPTER LIST

Page 3 - Introduction

Page 4 - What is product management?

Page 9 - The product discovery phase

Page 16 - The product delivery phase

Page 20 - The need for a product mindset

Page 22 - Conclusion

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