[Ebook] Product Management : designing a digital product users love

This ebook takes a look at how a Product Management approach can be used when designing a digital product, enabling you to deliver value to both your customers and your organization.

The content is aimed at Digital Directors, Innovation, Business and IT Managers together with people who are interested in digital products in general.

It includes a detailed definition of Product Management, explains what is involved, and examines what is needed in order to ensure your digital product will be embraced and loved by users on a long-term basis.


Page 3 - Introduction

Page 4 - What is product management?

Page 9 - The product discovery phase

Page 16 - The product delivery phase

Page 20 - The need for a product mindset

Page 22 - Conclusion

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