A successful lead gen campaign for Unilin Panels
Let’s talk interior! Unilin panels, the producer of luxury laminate, parquet and vinyl flooring, asked SQLI for a boost in their B2B sales. Our performance team provided a whole new strategy and generated a lot of leads (no, really a lot). Laminate and performance? At the end it’s all about getting enough clicks. Isn’t it?
Meet Unilin Panels
Unilin offers B2C and B2B interior solutions with their easy to apply structures for floors, walls and ceilings. You might know them as the inventor of laminate. Nowadays they offer much more, such as matching accessories for the construction and interior design sector. Their solution is always sustainably produced, flexibly available and outstanding in design.
Next to this lead generation flow, we also inspired future customers on Pinterest. We shared all kinds of creative content that matched the interests of the different industries.
In a nutshell? Unilin Panels got the leads and awareness they wanted -- more than that actually! That’s why we’ll continue to work together in the upcoming year to further improve this successful performance-driven lead gen strategy.
- 66 high-qualified leads were generated
- 30,4% avg. engagement rate
- 28 on-site conversions
- 422k impressions