Trends and insights into SEO in 2023
Improve search engine rankings? Yes please, but how? I was lucky enough to attend the September edition of BrightonSEO where experts gathered together to discuss best practices, tips, tricks, insights and the future of SEO. With the rise of AI and digital marketing professionals wondering if their job will still exist in a couple of years, there was plenty to discuss. Want to know what I learned? Read on, MacDuff!
How is SEO relevant for your business?
That was the central question I kept in mind when selecting the talks I wanted to attend. All tips and takeaways will therefore revolve around this central question: why is SEO relevant and what is the role of content creation?
TLTR (also known as: I don’t have time, just give me the tips already), skip to the end for a short overview. You’re welcome.
The basics of E-E-A-T and what it means for SEO
As Google recently added another E (for Experience) to its E-A-T model (Expertise-Authoritativeness – Trust) of search engine optimization, there was a whole score of talks about this subject. But it all boils down to something that has not changed at all: trust. When people trust you, they will do what you ask them too (if you ask nicely, of course). So, it’s important to be seen and perceived as a trustworthy source: