Product upgrades for your CRM: be smart to evolve?
If your organization uses a CRM, there is a faily good chance that it is running by itself. And as long as it works, there is probably little wish to update it. However in the mean time your editor is releasing recurrent upgrades, included in the fee you pay. So, you’re probably missing out some really nice and relevant adaptations that would benefit to your team or company. The present article will tackle the following: to take or not to take the benefits of recurrent SAP upgrades.
After multiple years of implementation of CRM solutions at different organizations, we start to see a recurrent pattern. Putting in place a CRM in a company requires several types of efforts of time and financial investment. Once done, there is often the consideration that the project is over, and the platform can deliver the results.
There is also the wrong perception that making your CRM evolve will require additional consequent investments. Unfortunately, this lack of adaptability and improvement of the CRM ends up in a situation where the tool loses adoption and is considered as an “old goat”. Maybe reliable, but very dull and not that useful anymore…
SQLI touch to support upgrades
In this context, we have put in place a workshop to support our customers, to benefit from the regular SAP upgrades and – as important – make them autonomous to follow them up. Those upgrades are based on industry feedback; hence they contain relevant visual improvements, new features, shortcuts, all with the purpose of keeping users on track within their CRM and improving the usage of it.
Having a CRM that is up to date with relevant activated enhancements allowed our customers to display an image of a constantly evolving CRM to their Sales collaborators and retain users on the platform. Would be a shame to miss this out! To do so, we have set a framework to support our customers, so they reap the benefits of editor-made upgrades.