During the discovery phase with Warmteservice, we conducted a one-day branding workshop, followed by customer interviews. We then delivered two concept proposals that captured the essence of Warmteservice's brand and met the needs of their customers.
3-Hour Brand Sprint
To kickstart the project, we run a 3-hour branding workshop to identify Warmteservice's core values and brand essence. This helped to understand the requirements for a refreshed brand identity to improve the overall user experience and customer engagement.
Learn about Value Driven Design Sprints
How to design one platform for both B2B and B2C? We shifted the traditional mindset from demographic and task-driven personas towards goal-driven audience types. By doing this we realized that many goals were similar to different audiences and only differentiated on a several key elements. These insights helped us better prioritize UX design decisions.
Customer interviews & validation
To gain a deeper understanding and validate the target audience's goals and problems, we organized several customer interviews. This enabled us to prioritize and validate the needs of real users, resulting in a customer-centered e-commerce experience.
Concept creation: two directions & validation
To meet the needs of Warmteservice's brand and customers we created a concept proposal with two directions, that after validation resulted in a prioritized digital roadmap that considers both internal perspectives and external factors.