Our approach to a successful Digital Commerce Strategy
Based on a proven framework
Success in digital depends on the orchestration of many components. That is why it is important to use a framework that ensures that proper attention is given to all relevant domains, including Financial-, Product/Market-, Customer-, Organizational-, and Technical perspectives.
Proven successful with clients such as Carlsberg, LVMH, Action and Xella, our framework is developed in-house by the same experts that will support you in this joint effort. And because every single case is different, all steps are executed in co-creation with you, leading to a shared understanding of needs and priorities.
The outcome of this process is a realistic strategy and a visual roadmap that prioritizes all initiatives across different perspectives.
Teamwork and stakeholder alignment
Our transparent processes and visualization assure that all stakeholders with different responsibilities from different departments understand the decisions made. This usually makes each participant embrace the plan without reservations, even if his or her favourite topic is not the current top priority in the bigger picture.
Staying in control
In a world that is moving ahead quickly, all plans are subject to change. We will coach you in taking ownership of our templates and tools that enable you to monitor and adjust the plan as conditions and forecasts are changing.
Our 5-step Approach
"First do the right things. Then do the things right."
Step 1: Where you could go
We start with a quick look outwards. Where are your markets? What is the right mix of products/services, customers and channels in each region? We analyze this in 3 steps:
- What does the market look today?
- How did the market evolve this way?
- What does this say about future trends, threats and developments?
We will use whatever information is available in your organization to keep this phase pragmatic and compressed, or do our own research, depending on your needs.
Step 2: Where are you heading
Determining what you want to achieve goes hand in hand with how you want to achieve your goals. It is hard to create a proper ambition if you do not know how to get there. And it is hard to develop a strategy without clear and measurable goals. That is why we define both of them together during this step.