Digital Design

Reducing complexity is our superpower. We really commit to keep simplifying problems and solutions until we can deliver designs with confidence. And your customers will love you for the easy experience.

We make sure you are looking at the right problem and the right solution. This could include running discovery workshops, conducting user research, creating user personas, prototyping, testing, validating designs, creating design systems, and more. That gives our designers the evidence that they are on track to deliver impact.

Our team of UX researchers, UX consultants, and UI experts can approach problems from different angles, drawing from their broad experience. With more than 30 years of experience in digital, our team has researched, and designed for hundreds of businesses in dozens of industries. As a team we have a collective design experience across B2C (business-to-consumer), B2B (business-to-business), and D2C (direct-to-consumer).

What we are good at

We apply design thinking methodologies as this approach guarantees that activities are executed with reduced uncertainty. This ensures a desirable result for customers, which is also technologically feasible, and economically viable.

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Photo of two SQLI colleagues conducting customer interviews.

Understanding your customers

At SQLI, our design approach is customer-focused. We prioritize your customers' needs and aim to simplify their tasks through our designs. We don't design for designers, we design for your customers, ensuring that their experience with your brand is easy and straightforward.

Defining the best strategy

Resources are always limited. How do we make sure we create most value in the given context? Or can we create a new context? Our pragmatic strategic approach makes sure we take the rights steps, in the right order, at the right moment.

Crafting a seamless digital experience

Our systematic approach to design yields efficient, reusable, and consistent results. Through collaboration with you - our clients - we guide you towards achieving the best possible outcomes. Our collaborative process fosters trust and transparency, enabling better communication and ensuring alignment with project goals. This also facilitates greater efficiency and consistency in design decisions, resulting in improved usability and better user experiences.

Cultivating continuous improvement and growth

We incorporate data, research, and insights into our design process to make informed decisions and ensure that our design solutions are grounded in reality. Evidence-based design ensures that design decisions are based on real-world data rather than assumptions or intuition. The resulting designs are more effective, efficient, and user-centred, resulting in better user experiences and more successful products.

How our 3-level design approach achieves your business goals

At SQLI we approach design through three levels: strategic, tactical, and designops.

The strategic level sets the overall vision and direction, while the tactical level executes on that vision. At the designops level, we optimize the design process through the development of tools and systems.

By leveraging these three levels, we ensure that our design work is aligned with business goals and executed effectively.

Why work with us

Our digital experience design relies on more than 30 years of experience working with brands such as Carlsberg, Miele, Nespresso, Bridgestone, Adidas and LVMH. We believe that we have the expertise and values to deliver excellent design solutions that would benefit your business.