We created a coherent set of e-commerce and omnichannel guidelines, templates and educational materials, that help the LVMH group coach the Houses in their digital transformation.
Considering the importance of each House’s unique heritage and the savoir-faire in LVMH’s culture and strategy, they were looking for a solution that was flexible enough to be used by all the Houses, no matter how big or how digital-savvy they already are. The materials are simply an instrument that LVMH offers them, but it’s the houses themselves that decide which tune they want to play.
Even with 20 years of experience in e-commerce and digital transformations, translating our concrete strategies to a higher, more conceptual level, was still a nice challenge. Even more so since everything we created had to be valid for a diverse range of luxury domains: Wines & Spirits, Fashion & Leather Goods, Perfumes & Cosmetics, Watches & Jewelry. We took the challenge head-on and are proud to have successfully completed it.