De Mandemakers Group

Increase sales with Informatica Product 360

Enabling sales growth and efficiency for DMG with Informatica Product 360


Ben Mandemakers started De Mandemakers Group (DMG) in 1978. He would prove that customer service and experience could be done better in the Dutch kitchen market. Since then, DMG expanded to sanitary ware and furniture. With currently more than 5000 employees, DMG is the biggest employer in these markets. Using a multi-brand strategy, the family business has 250 branches in the Netherlands and 100 in Germany and Belgium. DMG requested SQLI’s help to get a handle on their product data. Through the solid basis that our integrated PIM solution helped to create, DMG is able to focus on their core value; customer centricity.`


    Due to the rising demands of digital consumers, a shorter time to market and shorter product life cycles, a business needs to be able to trust in their product data.

    With roughly 1 million different products and multiple input sources and formats provided by its many suppliers, product data became increasingly complex to manage for DMG. All this data has an impact on logistics, service, sales and marketing. Therefore, DMG realized it was time to start standardizing the way they handle their product data.


      In order to offer a great customer experience on every touchpoint of the customer journey, DMG needed a solution that would benefit both their customers and their own staff. The close collaboration between logistics, service, sales and marketing required bringing the number of databases back to one, with a single source of truth.

      After a quick scan performed by the Squadra Group it was clear that Informatica’s MDM - Product 360 platform combined with SQLI’s experience in implementing PIM solutions was the right fit for DMG. Through their long-term strategic partnership, SQLI supports DMG in their next digital steps.

      “Product data is the lifeblood of retailers today.”

      Frans Bouwmeester Head of Business Operations, Mandemakers Group


      • Improved customer satisfaction by implementing One Truth and consistency to all channels.
      • Higher e-commerce revenue by increasing conversion and decreasing product returns and errors.
      • Faster time to market for new products both online and offline.
      • Higher efficiency that improves processes and decreases hidden costs.
      • Increased flexibility through better cooperation of different departments.
      • Higher data quality that decreases maintenance costs, improves data governance and increases e-commerce revenue.


      Get in touch to discuss how we can drive your digital success.

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