Wasco
Omnichannel Wholesale Commerce with Informatica PIM
Wasco's journey to become an omnichannel wholesaler with Informatica Product 360, leveraging rich product information when and how they need it.
WASCO
Wasco is a leading wholesaler of central heating and plumbing products and services in The Netherlands and Belgium.
The company’s product portfolio spans more than 450,000 products, and it operates more than 30 stores and three distribution warehouses (including a new 20,000 square meter facility).
THE CHALLENGE
Buying patterns and behaviour of engineers are changing. They increasingly rely on technology to browse items on the Web and order them online before starting a project. Therefore, Wasco needed to be present in every channel their customers use. Product Information Management (PIM) was the main obstacle to delivering this omnichannel experience.
THE SOLUTION
Together with Informatica, SQLI implemented the PIM solution: Informatica Product Management (PIM) 360.
This implementation includes the timesaving Digital Asset Management (DAM) feature. The company’s product portfolio spans more than 450,000 products, and it operates more than 30 stores and three distribution warehouses (including a new 20,000 square meter facility).
"Product information management gives us an end-to-end, transparent process across the length of the product information supply chain."
THE BENEFITS
The omnichannel strategy will transform the brand expercience of Wasco's customers enormously, giving them rich product information when and how they need it.
Offering new product groups and increasing the quality of information by offering customized offers based on their personal preferences. All this adds up to relevant product information for the customers and creates a more rewarding and intimate Wasco brand experience.
