SQLI worked with them to address this and created a platform that could support different branding to roll out across each region and customer base. The team created a white-label shop to brand for each unique region and customer base easily. ForFarmers can easily rebrand as needed without losing key features and functions.
In addition, ForFamers’ strategy is Build to Grow 2025. They plan to continue their expansion into new markets and core business functions to facilitate growth. SQLI created a scalable platform that allows ForFarmers to continue its development into new marketing and offerings. Their digital services can continue to grow with their business.
Self-service for customers
Digital self-service is a feature that consumers no longer just want but expect to have. In the B2B world, it is crucial as most businesses are short on time and need technology to make their lives easier.
ForFarmers' new e-commerce platform gives its customers the ability to easily order, re-order, check on order status and mineral information for themselves. SQLI introduced processes and provided expert advice that allowed ForFarmers to introduce these self-service options for farmers. With an emphasis on the customer experience and ease for users, the self-service option became more attractive for customers that might otherwise be hesitant to try it.
When it came to a digital presence, timing was critical. The sooner ForFarmers could have a better platform, the better for their business. The team built a minimum viable product (or MVP) so that ForFarmers could have the digital presence they needed and learn what works and what doesn’t. However, they did not stop there.
SQLI worked to make continuous improvements on their MVP. The team was able to add over 50 critical features and improve performance beyond a basic presence. They received feedback and insights from customers and valuable analytics so that the added features are as user-friendly and best suits their farmers’ needs.
- Growing number of online orders
- Multiple brandings across customer targets
- Greater opportunities for growth