Drive higher CLV and reduce marketing waste with Marketing Automation
At SQLI, we believe Marketing Automation to be a customer-centric approach to ensure that your customers are getting the right information, at the right time and through the right channel, and ideally in a completely personalized manner. Put this way, it sounds like the goal of any marketer right? The automation behind the marketing automation approach enables your team to deliver on this promise, at scale, since this would be inefficient to do on a manual basis.
However, Marketing Automation often becomes more complex than anticipated, and many companies struggle to see the results they expected. This is why, getting the support of an experienced 3rd party, will help you keep control, prioritize and optimize your marketing automation approach, where needed, to ensure its profitability, efficiency and success.
The pillars to ensure successful Marketing Automation are:
A strong marketing automation strategy specifically fit for your customers and to meet your organization's needs and objectives. A solid strategy is the most important piece for success.
A solid (customer) data approach to integrate data from any source and create a 360 view of each of your customers. And, a strategy to get actionable insights with dashboarding/AI.
Journeys, Campaigns, and content need to be built in a way that matches and supports your customers' journeys at any stage or through any channel.