Digital in store
Until 2019, 85 percent of transactions were still made at retail locations. During lockdowns, the closure of non-essential stores encouraged e-commerce and influenced consumer expectations.
To provide a seamless trip, the brand experience should be consistent across all channels. Customers demand individualized guidance, identification, and the ability to touch the product when they visit a point of sale. Points of sale that are digitalized can serve to improve the consumer experience. Our omnichannel commerce experts can assist you in defining and implementing the optimal digital-in-store use cases for your company.
Digital in Store use cases
To improve your clients' experience with your brand, consider integrating the following systems in your stores and in your web-to-store journey:
On a tablet at the point of sale, you can access your product catalog. This 360° view of the product offering reduces the number of references stored in the point of sale and provides the customer or sales advisor with the most comprehensive level of information on each product: detailed product sheets, video demonstrations, product availability in various points of sale or warehouses, complementary products, and so on.
Customers can order online and pick up their items in-store, and ship-from-store capabilities allows customers to order an item that is available at any point of sale or warehouse and have it delivered wherever they choose.
Unified transactions, including the option to pay using a mobile device to skip lines and be refunded from any point of contact.
Our value proposition
Our digital commerce experts are here to help you establish the ideal plan after a thorough examination of your difficulties and pain areas, with the goal of bringing your digital, IT, and sales strategies into alignment. Our consultants identify personas, conduct an audit of the in-store experience, define KPIs, and map your IT infrastructure during the scoping phase.
A clear vision of the digital-in-store project's objective will assist build a roadmap and drive the design and implementation stages of digital systems beyond this phase (which can be done in workshops).