Product and User Experience Design
The best product comes not only from having a great offering, but from the synergy between customer desirability, technical feasibility, and business viability. In a hyperconnected, globalized world, delivering a flawless user experience has become the key differentiator
That’s why our product and UX approach combines deep user insights with powerful design techniques to deliver meaningful, delighting experiences and boost performances.
We improve the usability of your products and help you reduce costs by implementing appropriate UX processes, methods, and tools. From product discovery to prototyping and testing, we provide holistic evaluation of your product, create and facilitate workshops, design and optimize screens, and implement and spread the best UX practices.
OUR VALUE PROPOSITION
Our team of experts is committed to make your product unique and successful. We leverage our diversity of skills in domains as design, user research, accessibility, copywriting, agile, and analytics to bring you the best of all worlds and ensure having a 360° view on your product or service, at every stage of your project.
Our work is based on four pillars:
Understand your business goals through design thinking and product-oriented mindset, clarifying the value chain and features supporting it.
Empathize with your customers by developing a deep, shared understanding of users’ needs and goals in an engaging, inclusive and efficient way.
Create delightful experiences using an iterative approach aligned with the project agile rhythm, delivering on time while staying aligned with the program evolutions.
Ensure users’ adoption and understanding by confronting the designed solution to the reality of end users’ needs and usage before building at scale.
OUR SERVICE OFFER
User understanding & Validation
Understand users and customers. Validate business hypotheses directly with the field. Identify the hidden value of a product or service.
- Expert review
- Interviews et observations
- Focus group et survey
- Persona & objectives
- Experience mapping
- User et customer journey
- User testing
- UX analytics
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