In line with the motto "Immer besser", the traditional brand is continually investing in its digital offering, thereby supporting sales, at the same time improving customer satisfaction and increasing brand loyalty with a consistent and innovative appearance. In order to achieve this challenging goal, a central, future-proof platform was needed that supports all Miele e-commerce activities worldwide. After an extensive selection process, Miele decided on SQLI as a long-term implementation partner on this digitisation journey.
The expansion of existing infrastructure within a company the size of Miele was a complex and challenging task. The SAP ERP and CRM software, in combination with other non-SAP software solutions that are already in use, required a compatible and future-proof solution that would support global requirements across all digital channels.