“Light for generations”: The Berlin design agency CDLX, SQLI's German Creative-Hub, was awarded wins over the jurors at the German Brand Awards with its catalog project for the client Selux AG and receives a coveted gold award in the category “Excellence in Brand Strategy and Creation: Print”.
The prize recognizes the courageous concept of staging the product in the role of supporting actor and, instead of using marketing platitudes, developing a philosophical brand storytelling, which touches on one of the major issues of our era: the relationship between people and nature.
“The outdoor lighting manufacturer is expressing the most significant reorientation in the company's 80 year history with the ‘Selux Book’. The absence of light represents a new beginning: The book in the form of a black monolith in A4 format, weighing nearly 2kg, externally embodies the absence of light. Inside it unveils everything that Selux represents on 450 pages. A fascinating view of the world in every respect from the brand perspective of Selux – outstanding photography and a superb layout.”
were among the jury's comments
German Brand Award
The Gold German Brand Award is a continuation of the agency’s success story following on from numerous other design and marketing prizes.
“I am proud of the award, which once again confirms our philosophy of radical simplicity. We would like to thank our long-standing client Selux who has faithfully accompanied us on this unconventional path. The ‘Selux Book’ could not have come into being without the creative freedom that it required.”
Hugo Göldner, Creative Director and Managing Partner of CDLX
The German Brand Award is one of the most renowned awards for brands and brand creators in Germany. The industry award is granted each year to companies and agencies which stand out for their exemplary brand management skills.
The design agency CDLXbased in Berlin develops digital brand experiences for clients from industry, trade, the public sector, art and culture. The digital products and services are characterized by radical simplicity and their aim is to shape the culture and attitudes of organizations. CDLX has been part of the e-business specialist SQLI since 2018.
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