New Site, First E-Shop
Groupe E, a leading Swiss energy company, tasked WAX Interactive, SQLI Switzerland's digital agency, with modernizing its digital presence.
Providing individual and business clients with the same experience.
"Having met with WAX Interactive Switzerland's experts, their skills and expertise convinced us. The Marketing consultants proposed us a genuine digital strategy; not just a website and an e-shop", adds Grégory Rossier, Groupe E Project Manager.
"The User Experience aspect was also central to the requirements we needed to meet. This new website needed to have a clear and intuitive structure, enabling visitors to immediately find the information they're looking for", concludes Gilles Allemann.
To meet client expectations, the UX consultants focused on an approach based on needs, in addition to the products/services on the site. Objective: building up Groupe E's image as an accessible energy trend-setter, providing content understandable by all.
“An e-shop to meet client requirements”
More and more clients look for information on the internet before buying a product in-store: they compare features, read consumer opinions, etc. "Creating an e-shop was the next logical step", says Grégory Rossier.
"Points of sale are generally very popular with a particular clientele. However, the online sales platform opens up to a broader, younger target", explains Gilles Allemann.
"We have more than 600 products to index on our e-shop, without counting colour options, and want to be able to show stock levels in real time", explains Marc Montandon, Groupe E Plus Marketing Manager. He underlinesthat: "The principle of an e-shop as a simple shop window didn't suit us.
We therefore decided to implement an ERP solution in order to connect our site to our points of sale. This allows users to buy a product online, with either delivery or in-store pick-up, according to stocks available in real time in each store".