New Site, First E-Shop
WAX Interactive, SQLI Switzerland's digital agency, was charged by Groupe E, a leading Swiss energy firm, with upgrading its web presence.
While each of Groupe E's six firms has its own website, the messages and content can be inconsistent. The redesign had two goals: to build a true shared digital platform for businesses, complete with a practical charter and appropriate ergonomics, and to bring all of the services together on a single website.
In addition, the firm established its first e-commerce site, which had to reference hundreds of products (from the Groupe E Plus assortment).
As a result, for the past year, WAX Interactive Switzerland has been aiding Groupe E with UX, design, front- and back-end programming, SEO, and analytics, with the goal of establishing a dual Drupal 8 (corporate site) and Prestashop (e-shop) solution.