Is the UX-UI Designer a Product Designer?
Product Designer is the name given to a designer who has UX and UI skills and who places them at the service of a product. If he or she uses them to serve an entire offering, they are more likely to be called a Service Designer.
The term "Product Designer" is commonly used in software publishing and companies with internal design teams. In such cases, the job description often encompasses a broader range of responsibilities to ensure a full-time position. However, this doesn't necessarily mean that the professional lacks specialization in either UX or UI. The recruiter will need to identify whether the company primarily requires UX or UI design skills in order to select a suitable Product Designer for the role.
Because of their permanent integration in a company, there is another nuance between the Product Designer and the UX/UI/graphic designers of service companies or freelancers. They are continuously immersed in the business of their brand.
A product (or a service) is the result of a multiplication of 3 factors:
- A proven or assumed need
- A company ready to respond to it according to particular conditions (market positioning, values, etc.)
- The capacity to deliver (monetary, temporal and/or technological)
The Product Designer, usually in tandem with the Product Manager, will therefore work closely together, and over the very long term they will work with people in charge of company strategy (CEO, CTO, CPO, CRO, etc.) and delivery (Data, Marketing, Customer Success teams, etc.) in order to take into account all aspects of the business in their thinking. The aim will be to gather the knowledge, experience, and challenges of all these professions, to make them visible, with a view to making informed decisions for the business.
Depending on the organization, the Product Designer is either hierarchically attached to the product department or to the marketing department. In recent years there has been increasing talk of a PMM (Product Marketing Management) approach among software publishers, which lends itself well to the transversal tasks of the Product Manager - Product Designer duo.