A new omni-channel approach
In 2015 Visilab plans to overhaul its website, with a view to having improved performance, a completely redesigned user experience and an omni-channel concept.
Teams for whom 'customised' is not an empty word
"Having launched the call for tenders and following the various phases of selecting service providers, we chose SQLI Switzerland. Contact with our counterparts was very good. They have perfectly managed to show us the scope of their skills as well as their technical and technological expertise!" says the Head of Marketing at Visilab.
"We then began the scope definition phase. Workshops were organised during which the experts from SQLI Switzerland helped us to ascertain the feasibility of the project, advised us on the best way to manage it, and above all on the most effective tools to put in place, namely Magento.
These sessions were also an opportunity to realise what is involved in setting up and managing an e-commerce website on a day-to-day basis. This had a direct impact on internal organisation, logistics, etc.; many areas which we had not necessarily thought about beforehand."
A project which affects all departments
"SQLI Switzerland mobilised a project team to develop the e-commerce website, as well as a programme management expert to coordinate the internal activities at Visilab.
With the opening of online sales, the Logistics department had to organise a warehouse and be able to prepare packages, IT integrated new processes, the Marketing department was given an additional communication channel, a dedicated Customer service was set up, etc.
But if online sales indicates an evolution in our customers' consumption habits, it is not an end in itself for Visilab. We see our e-commerce platform as complementary.
Our primary objective remains in-store sales, because that's where customers will be able to try on our models and get advice from our experts," says Frédéric Magnin.