Even recently, health care professionals, hospitals and wholesalers could only order products by phone, e-mail or fax. In May 2017, Vifor Pharma therefore decided to offer its customers a new communication channel by having an e-commerce website, thus creating an additional opportunity to engage in interaction.
An e-commerce website to meet the needs of customers and for more simplicity
"Most of our customers order Vifor products by phone or by fax… We just wanted to offer them a new solution, which is simpler and quicker," says Pascal Schumacher, Marketing Manager at Vifor Pharma.
"As individuals, we are using e-commerce websites more and more often. So why not in the professional world as well? Indeed, it is proving to be a logical solution for our customers now. The project was therefore to create a website, which enables them to order products 24/7 and thus optimize our processes and our logistics," he explains.
"The company also wanted to be able to communicate differently with its customers. "We didn't want just an e-shop. We wanted to be able to interact with our customers by offering them information on recently published studies, professional training, and appointments with pharmaceutical sales representatives was a crucial issue. " adds Pascal Schumacher.