Modernising the letter mailing system
In 2016, the insurance company Vaudoise Assurances wanted to modernise and simplify its policyholder correspondence tool and processes. The project is part of the company's global strategy, which is to develop new digital solutions and improve the tools used by its employees on a day-to-day basis.
When technology and user experience come together
"After consulting a number of service providers, we decided to work with SQLI Switzerland and its digital agency WAX Interactive; a company we have already worked with for several years on other projects. SQLI Switzerland proposed SharePoint technology, combined with the use of Word Web App, a tool which we wish to hold onto because of its ease-of-use," explains Axel Pidoux.
"Models of the application-based solution were created alongside SQLI's teams using Axure. Focus groups with end users were then organised to find out about their needs and expectations. "WAX Interactive's UX/Design experts put forward a structured work environment for the writing of letters using Word. We wanted this to be governed by usage and approval processes, while allowing plenty of freedom to make modifications. This requirement was fully met!" recalls Axel Pidoux.
“Writing a letter has never been simpler”
Once the design was approved, the next challenge was to enable the tool to be easily integrated into other applications.
"It is now very easy for our employees in the pilot group to write letters. Via our business applications, users simply click on the button "Create a letter", the form appears and they select a template and letter-type. They can then attach a file, if required, and write the text in Word Web App. This generates a letter that can be previewed before being exported and printed.
All data concerning the recipient, sender or sending options are added by application-based services." Axel Pidoux is delighted to note that "Users don't have to fill anything in, except for the content of their letter."
Members of Vaudoise Assurances' working group are satisfied with this new letter sending system, which is simpler and more user-friendly, and therefore improves employees' performance and the quality of their work.