Why choose Acquia?
Acquia is built on the Drupal platform, which is one of the most prominent Enterprise Content Management Systems in the world, with a developer community of over 35,000 people. Acquia was awarded a Leader in Gartner's Magic Quadrant for Digital Experience Platforms (DXP) in 2021, based on its ability to execute and vision completeness.
Through Drupal Cloud, Acquia offers various products that enable developers and marketers to create an engaging, unified user experience in all channels, using intuitive and effective tools.
Marketing specialists, for example, can use Acquia Site Studio to design web pages completely independently, utilizing a Design System approach that gives them with all components (for graphics in particular).
Cloud ICE is a web-based development environment that provides developers with an open, flexible, and packed workstation that allows them to code significantly faster.
Site Factory can be used by businesses with a complex and diverse online constellation to centrally manage and govern their different websites and applications.
Data analysts can use the Customer Data Platform to access tools that allow them to process customer data across all channels in order to create profiles and customer segments. As a result, they may create machine learning models that aid in the deployment of relevant and targeted marketing campaigns.
Marketers may use Campaign Studio to create multichannel campaigns that include both offline (emails, SMS, and notifications) and internet channels.
With the Personalization module, marketers can provide a tailored and relevant experience to their customers based on where they are in the buying process.
Web and mobile touchpoints aren't the only ways to create multichannel customer experiences. It includes cutting-edge technology that have become commonplace in our lives, such as voice assistants, chatbots, and augmented reality. Engineers at Acquia Labs study solutions and partner with businesses to develop unique consumer journeys. For instance, the Alexa connectivity module allows Drupal to interact with Alexa's conversational interface, allowing it to fulfill requests from Amazon Echo customers.