SQLI began working with Seasalt in October 2019. The brief was to replicate the website front-end and move the business onto Adobe Commerce. The site went live in July 2020.
Will said: “The basic Adobe Commerce model was really important to Seasalt – a responsive website, the ability to create individual storefronts for Ireland, the UK and International, the ability to get the customer to the product pages more quickly and excel the customer journey.”
Will continued: “Earlier on in the project, SQLI visited the Seasalt team in Cornwall over a number of weeks. Both teams got on well and early conversations were really productive and the relationship very positive. We were able to scope out what we really needed to be thinking about from our end and we could start to understand what working together would look like. It really helped us to overcome challenges later on.”
Seasalt has now moved away from highly manual, bespoke processes to a platform that is more hands off, “plug-and-play” and far more scalable, taking the strain out of the day-to-day through product enrichment, live promotion settings, and new launch processes (loading up assets and pushing live).
“Adobe Commerce has provided a far more efficient and effective way of doing things than in the past through the tools, technology, data and insight that is available to Seasalt in the platform.
Furthermore, solutions provided by SQLI’s partners Global-e, Akeneo, Klevu, Yotpo and Adyen has also elevated Seasalt’s consistency, accuracy and efficiency with the products it serves customer, elevated the customer experience through local country languages, surfaced user-generated content, enabled greater product reviews and personalisation, and elevated the search and merchandising.
“Overall, Seasalt is able to tell a much better story to its digital customers. And the insight and feedback that they are now getting on the site makes is easier for them to build a better picture of who is shopping with them and how they can better serve them through highly personalised experiences,” said Will.