Starting your digital transformation journey
What should the next steps be for any B2B leaders considering making the digital transformation journey?
SQLI is known globally for being at the cutting edge of B2C eCommerce, recently taking the top spot in the Best eCommerce Team category at the eCommerce Awards for its partnership with Fortnum & Mason, which continues to grow from strength-to-strength.
SQLI also has a long history of undertaking successful B2B projects, with Airbus, Bridgestone, Carlsberg, Grohe and more recently electronics giant Sharp, among the brands it has partnered with.
It’s this wide-ranging knowhow and expertise that sets it apart.
Pete added: “We bring with us all this experience and innovation. We believe that for a B2B leader to now go and re-platform and deliver an average experience, is just not acceptable.
“We are here to help brands transform and that means more than from a technological point of view. It’s tactical and strategic. It’s about setting them up for the future and not just bandaging it up for a few more years.
“B2B leaders should look at what the expectations are now in the B2C world and be asking how they can get as close to that as possible. How good is the customer experience? How easy is the site to navigate? Do you have a lightning-fast experience to place orders? Can your customers log in and manage their orders and self-serve to reduce reliance on your teams?
“If you come to us early in the conversation, we can help you get that balance between blue sky nonsense that’s never going to be a reality on a certain budget and something that really innovates, pushes the boundaries and helps you leap forward.
“Let’s work together from what the ultimate experience looks like for you and then figure out if it should be fully composable, microservices, headless and so on.
“It's about getting a strategy in at the start and then acknowledging digital is a continued investment. And about how we help you keep that momentum going so you constantly evolve.
“You’ve got to think bigger and push the boundaries because digital is moving too quickly for people to slow down.”