How SQLI can help with your click-and-collect project
Are you a business considering adding click-and-collect to your business strategy? Do you have the physical space for collections and warehouse that won’t disrupt the in-store shopping experience? Can you handle large volumes of orders? Do you have the staff or even parking spaces to facilitate this change? What does this look like digitally?
SQLI helped design and build a customised digital solution on Adobe Commerce for DIY giants Screwfix, which introduced a click-and-collect service as well as a ‘five-minute’ promise. This ensured the in-store availability of a product within five minutes of ordering online, allowing customers to order and pay on the go with the item ready for collection by the time they reached the counter – adding more flexibility and speed to its service.
After designing and implementing many similar digital projects for some of the biggest brands in the world and with offices across Europe and the Middle East, SQLI is in an unrivalled position to help businesses navigate this change and help support their growth. Whether through a consultative approach, or implementation, the real-life examples and experience SQLI has are crucial in ensuring businesses get it right, first time.
Jonty added: “We’re seeing a lot of brands linking-up with other businesses to offer more convenient click-and-collect options. If a business hasn’t got the space it needs in order to open up this channel, this a great solution to maximise space elsewhere without the need or cost associated with building something new.
“Speed of delivery is vital today. If you can’t get something to a customer quickly, you can easily lose that sale and that customer. Click-and-collect is often the next best thing for customers who need something urgently. Nowadays, customer pick-up is also often free, whereas some businesses charge for delivery.
“However, if the front-end and back-end of your digital store and your warehouse, physical store and your pick-up point aren’t all in perfect sync, friction, reliability issues and a poor and time-consuming customer experience, can easily occur.
“Businesses must consider fulfilment options, order status, stock availability, promotion, collection in-store and returns, to name a few.
“This is where an agency like SQLI can be vital in helping businesses to navigate these areas and ensure no stone is left unturned in planning for a seamless integration.”