Today's business success is now all about transactional customer experience and fulfilment
The power of fulfilment has now become a huge element of what it is to build a brand – think Amazon. There is no attempt to be pretty or aspirational, its success is built on decent proprietary technology and large fulfilment centres based next to motorways. It’s not sexy, it’s resilient.
As a company that has been operating at a high level in the UK, Europe and globally in this field, SQLI Digital Experience has witnessed a fundamental shift in a short pace of time.
It’s a radically holistic view, but a lot of the requests for proposals (RFPs), we’re responding to at the moment, across a diverse range of sectors – airport groups, logistics firms, luxury fashion - have a common thread.
There’s a clear core message in all of them. Yes, it’s function, but it’s also operational efficiency, as well as selling the brand and with that comes resilience which as we all know, is vital if we are to protect ourselves from the kind of existential shocks that we’ve been living through for the last few years.