Customer journey & UX
Customer Journey and UX can make or break a digital commerce site.
We analyse and advise on the entire customer journey, dive into the analytics and suggest inventive UX and design solutions to achieve your aims.
We focus on the specific interactions the customer has with the website and take physical stores into account. We’ll look at the customer’s early interactions through to their final ones to track awareness, engagement, conversion, and re-engagement.
Our input can be as simple as going through the website together with you. Or we can offer more detailed customer journey mapping and consultancy, tracking in-site customer interactions on an action-by-action basis, including orientation, key user tasks, and analytics.
We also offer a whiteboarding exercise where we look at every potential avenue and consult on the best options. We can carry out our own customer journey mapping on your behalf. And on larger projects, we can involve your whole team and go page by page, action by action, to ensure yours and your customers’ expectations are met.
- Review key user tasks
- Review analytics of traffic progress to and through the site
- Create customer journey maps of the current experience and set them against ideal user journey maps
- Suggest inventive UX and design solutions to help achieve your objectives