From zero to hero: how composable strategies boosted sales
Tasked with transforming the digital fortunes of PUMA, Dylan Valade, Head of Global E-Commerce Technology, Puma Group, highlighted several key areas to improve: the need to manage content better; improve site speed; increase the speed of the user experience and prepare for a mobile app.
Executing new ideas quickly, soon became central to the sport brand’s digital vision, meaning composable commerce made perfect sense.
In an interview on the Bold Commerce podcast, Dylan explained: “We realised that to take the easy road or the less expensive, faster path, we just could not get to where we were trying to.
“The way I look at this now is when we want to ask for a change, by the time we are all finished talking about it and people have got a cup of coffee, it's on its way to production. We were nowhere near that two years ago.”
The company’s composable journey began with the implementation of Salesforce Reference Architecture on Commerce Cloud, before moving to an API-first front-end for Magento. Last year, the brand launched a headless React front-end with GraphQL API management and headless content management system running on Salesforce Commerce Cloud. This infrastructure was also used to launch the React Native PUMA App in multiple markets.