Sustainable commerce: five ways businesses can reduce their impact
With record high temperatures around the world, ‘Climate Change’ is well and truly back on the agenda.
Whether some consumers are now feeling remorse after reassessing their online shopping habits, or whether the message is continuing to trickle through again, according to a Retail Week survey earlier this year, 55 per cent of shoppers said they were more likely to buy from a retailer or retail brand with strong ethical and sustainable credentials. Gen Z (consumers in the survey between 18 and 24) were the most likely to be sustainability-conscious.
While ensuring your business is more environmentally conscious can prove to be expensive in the short-term, it is likely to reap the rewards in the long-term - as shoppers continue to look for more sustainable options and turn their back on retailers whose practices and ethics don’t meet their standards.
Here, SQLI looks at some ways online retailers can improve their green credentials.
SQLI customer Seasalt recently began an initiative to give ‘garments another story’ while also reducing the impact on the environment.
As part of the Seasalt ReLoved pilot, customers can return their used – but clean and washed - Seasalt clothes, textiles and footwear, to selected shops, with the company ensuring they get a second life.
Levi’s is another, firstly suggesting creative ways customers can repurpose and customise their clothes rather than throw them out. Secondly, giving them the option to return some used items and get a voucher off new products.
Can you have a second-hand section to your business? Could you encourage your customers to return products and repurpose them yourself?