Experience Design & Content
Our goal is to understand and improve every interaction customers have with your brand. By leveraging in-depth research, strategic design, and meticulous analysis, we create positive experiences that drive loyalty and retention.
Research and Insight
Our research and insight offering cover both quantitative insight to understand the ‘what’ and qualitative research to dig deeper into the ‘why’. We aim to understand customer needs, motivations, and behaviours throughout their entire journey - from awareness and research to post-purchase and loyalty. This helps us create a seamless customer experience.
Investigating customer missions, mindsets and the ‘why’ behind areas of friction throughout the browse and purchase journey.
Creating a customer centric information architecture to aid findability.
Understanding where you sit and how your experience scores across key competitors.
Observing and interviewing customers in-store to uncover friction points.
Quantitative representative insight to give a measure of appetite for identified opportunities.
An analysis of your existing customer data, to identify friction points and opportunities across the conversion journey.
An analysis of your existing customer data, to identify friction points and opportunities across the conversion journey.
Mapping the as-is journey through multiple research inputs, to give a holistic view of areas of friction along with both tactical and strategic opportunities.
Design and Content
We have a team of skilled product designers and content specialists who deliver beautiful end-to-end experiences across all breakpoints. We work closely with our in-house development teams or yours, to ensure what we promise during design can be delivered, and on time.
An expert review of your online journey covering key design and experience criteria.
A review of your brand guidance and creation of design options for the look and feel of your website.
Designing an end-to-end journey, through to purchase following insight and best practice.
All levels of product design expertise to support your existing team.
Our own design system product that is tokenised, allowing for designing at scale with flexibility whilst maintaining consistency.
Evergreen copy across your digital experience to express your brand and drive engagement.
Content guideline approach and creation.
Data and Insight
SQLI's in-house optimisation team ensures reach and conversion are maintained across the customer journey. This is through a variety of means including, a bespoke measurement framework, channel reviews, multi-touch attribution audits, end-to-end support for GA and Adobe Analytics, Contentsquare consultancy or CRO.
Creation of a measurement framework that identifies what to measure, and where to track success.
Analysis and identification of media channels to to understand where engagement and conversion are coming from.
Aiding you to derive actionable insights from your data for marketing and website optimisation.
Aiding you to derive actionable insights from your data for marketing and website optimisation.
Aiding you to derive actionable insights from your data for marketing and website optimisation.
Insight and product design expertise to help create a roadmap of KPI driven experiments and optimisations.
Service Design
Our Service Design practice researches, designs, and builds propositions that integrate people, processes, and technology to enhance the quality and interaction between service providers and users. This approach typically includes initiatives from various Experience disciplines—such as research, insights, design, and content—to create a comprehensive and cohesive service experience.
Designing your ideal future state considering all existing research and insight.
A review of the in-store experience as a customer to highlight friction points and areas of improvement.
Role-playing an identified physical to-be service offering, to highlight areas of improvement prior to build.
An in-depth blueprint of the end-to-end service offering connecting staff interactions, process and technology.
