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In recent years, with a concern for current social and environmental challenges, the digital agency and unified commerce specialist SQLI has deployed initiatives to help build a sustainable future. This engaged player is launching a call for proposals from startups throughout France for its Ideathon being held in Bordeaux at the end of 2019.
8 seconds! Just 8 seconds! This is the estimated average attention span of the human brain, according to an American study conducted in 2015 - one second less than the attention span of a goldfish in a bowl! The idea behind this is to inform marketers of the attention people are liable to pay to digital communications, given the huge amount of commercial offers and various information they are bombarded with. While this figure is a subject of debate, the fact remains that brands need to demonstrate agility in order effectively interact with consumers. Unified commerce can be a valuable aid to catch their attention.
For the fourth edition of the Trophées de la Transformation Numérique (2019), JouéClub was awarded the E-commerce Award for its digital transformation campaign in 2018.
The architect of the transformation was the digital agency SQLI, and its integrated digital marketing agency WAX Interactive, with its expertise in omnichannel commerce.
