Dutch Flower Group accelerates its e-commerce performance with SQLI

A strategic e-commerce platform losing performance and control

In 2023, Dutch Flower Group needs to rethink the operation and performance of its SAP Commerce Cloud platform, which has become complex to manage and difficult to upgrade. Several obstacles are compromising the user experience and the group's ability to innovate: 

• PLP performance called into question: lack of KPIs, no monitoring, decisions based on perceptions.
• Highly complex platform: five companies on the same instance, numerous exceptions, excessive customisation, few SAP Commerce Cloud standards applied.
• Limited operating model: small internal team with no SAP Commerce Cloud expertise, dependence on an offshore partner, communication and prioritisation difficulties, overconsumption of technical resources.

DFG was looking for a digital partner capable of providing B2B expertise, guiding decisions towards value creation and supporting the preparation of future replatforming.

Our missions: add value, simplify and prepare for the future

To regain performance, simplify its e-commerce platform and move towards a new architecture, DFG reached out for expert support that could combine business vision, technological expertise and a value-oriented approach.

SQLI mobilised its expertise in SAP Commerce Cloud architecture, performance optimisation, UX and product management to carry out a targeted and immediately effective overhaul, including:

• Rapid targeting of performance levers: identification and resolution of the platform's most critical issues.
• Advanced technical optimisations: concrete improvement in the speed of the product list page and application of SAP Commerce Cloud best practices.
• Reduction in infrastructure costs: optimisation of cloud resources with a significant reduction in the number of virtual cores used (from 32 to 8, target 4).
• Stabilisation of the technical ecosystem: configuration corrections and database security.
• Strengthening of operations and reliability: resolution of critical incidents, deployment of professional monitoring (Datadog) and preparation of a service level agreement for proactive support.
• Advisory and challenge role: critical analysis of technical and functional choices, alternative recommendations, business/UX/technical alignment.
• Complete project takeover: quality audit, code review, production rollout management and operations structuring.
• Team skills development: on-site knowledge transfer and mobilisation of a multidisciplinary SQLI team.
• Preparing for the future: launching a preliminary study for the future platform change and defining a trajectory for optimising the conversion rate.

Results: a more efficient and better managed platform

Thanks to the expertise mobilised and an approach combining technical optimisation, governance and long-term vision, DFG has achieved significant results in terms of performance, costs and control of its e-commerce platform.

• A stabilised and accelerated platform: improved loading times, application of SAP Commerce Cloud standards, and streamlined technical foundations.
• Data-driven management: transition from subjective impressions to reliable indicators, implementation of dashboards and enhanced alignment between business and technical departments.
• A significant reduction in infrastructure costs: optimisation of cloud resources, gradual reduction in the number of virtual cores used and rationalisation of developments.
• A controlled transition to a new digital partner: SQLI becomes DFG's trusted partner, laying the foundations for future strategic projects (including replatforming in 2026-2027).

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