Holex selects SQLI to to take the next step in live availability and pricing

Holex, a key operating company within Dutch Flower Group, has selected SQLI to transform its digital trading capabilities.

 

 

SQLI, already the digital commerce partner of Dutch Flower Group, will implement Emporix's Autonomous Commerce Execution platform to optimize a more cost-efficient setup, to offer customers a flexible assortment, to modernize the storefront and to improve the customer experience.

The challenge

Holex has been an international exporter of flowers and greenery for over 40 years. It sources from growers across multiple continents and ships by air through its major hubs in Aalsmeer (Netherlands), Miami (USA), Quito (Ecuador), and Shanghai and Kunming (China). Its customers across the globe are wholesale florists, online re-sellers, mass-importers and distributors.

Products stay fresh for only a few days, and catalog assortments shift by the hour. Buyers have to see exact availability and live pricing at the moment they place an order.

In the fast-moving floral export business, speed and accuracy are everything. Because our fresh products stay optimal for only a few days, our buyers worldwide depend on instant, 100% reliable visibility into live inventory and pricing. Partnering with SQLI to implement Emporix Autonomous Commerce Execution allows us to seamlessly orchestrate our existing systems. It ensures pricing and availability reach our customers accurately without manual checks along the way, helping us deliver an unmatched B2B buying experience.

Rob Ammerlaan, Sales Manager at Holex Flower

What SQLI is implementing 

  • Connected systems: Emporix value streams connect the core systems Holex already runs, so they work from the same data. The aim is also a more cost-efficient setup, with a lower total cost of ownership.
  • A modern storefront: we are also modernizing the storefront and implementing the Algolia search engine to improve the customer experience.
     Automatic accuracy: real-time availability and dynamic pricing reach buyers automatically, without manual checks, corrections or delays.
  • Optimized sales and communication: sales processes and customer communication channels are streamlined on the Emporix Autonomous Commerce Execution platform.
  • Multi-hub distribution: the platform supports distribution across Europe, the Americas and Asia.

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